Career counsellor vs career coach: What's the difference and which do you need?

AI is rapidly disrupting workplaces across industries, and your response to this will have a big impact on your future career. This shift is generating the full mix of emotions for professionals. Some people feel curious and excited about the possibilities. Others feel overwhelmed by how quickly things seem to be changing. And many people are quietly worried about what it might mean for their current job and their career into the future. These reactions are all human and understandable. The reality is that AI is the most significant workplace shift we’ve seen in decades, and it’s just getting started. While there is still a lot of uncertainty about exactly how things will unfold, ignoring it is risky. I’m going to unpack what’s actually happening with AI in workplaces and the choices you have in front of you so that you can start thinking about how to protect, and ideally strengthen, your position in the market. Why this shift is so significant We’re all used to change. Like the saying attributed to Heraclitus the Greek philosopher goes, it’s the only constant! But unlike many trends, the impact of AI is both rapid and deeply personal. It isn’t only going to change the tools or systems we use, it has the potential to disrupt whole professions and the way we work at a fundamental level. AI is starting to be embedded into the way organisations operate, and that means rethinking how work gets done. At one end of the scale, people are using AI tools to do relatively simple tasks such as taking meeting minutes, drafting emails and reports, summarising documents and routine administrative work. And in many cases, this is happening informally, with individuals experimenting with tools themselves even when their organisation hasn’t formally endorsed or implemented them. At the other end of the spectrum, some organisations are redesigning, and in a small number of cases replacing, entire roles with AI agents becoming embedded as team members. The most challenging aspect of this change is the uncertainty. With workers being asked to document processes or upload knowledge into systems, there's a natural concern for their own job security. Are they training AI agents which will replace them? Uncertainty like this creates stress. And right now, this insecurity is becoming a significant source of anxiety for many professionals. What we actually know about AI and jobs One of the questions I hear most often is “will my job be replaced by AI?” Based on the most recent report on the topic from Jobs and Skills Australia, "Our Gen AI Transition - Implications for Work and Skills", the answer for most people is n o, or at least not in the short term . This report (which assesses the potential impact of generative AI) suggests that only around 4% of roles are likely to be completely automated. However, that statistic only tells part of the story. While most roles will not disappear entirely, many will change significantly. A large proportion of jobs are what researchers call “augmentable.” This means that parts of the work can be supported or enhanced by AI tools. In fact, this same report estimates that the majority of roles could see significant parts of their work augmented by AI (87% rated as moderate or high potential for augmentation). In practical terms, this means that people will increasingly work with AI tools rather than being replaced by them. But there is still an important consequence of this shift. When productivity increases, organisations can produce the same amount of work with fewer people. So leaders have a choice to make. Do they use the increased capacity to take on more work, develop new services, and/or focus on higher-value activities? Or do they take the cost savings on offer through cutting back their headcount? Which of these paths the leaders choose will depend on leadership strategy and mindset. How organisations may rethink work As AI becomes embedded into day-to-day operations, leaders will be rethinking how roles are structured. Instead of asking “Who does this job?” , they’ll be asking: What tasks are involved in this role? Which tasks can be automated or supported by AI? Which tasks still require human judgement or skills? From there, roles will be redesigned. And new roles may emerge that didn’t exist before. So it’s worth paying close attention to how AI is being talked about inside your organisation. Are leaders discussing it openly? Are new projects or initiatives emerging around AI? Do they have a plan? How are teams experimenting with tools? Understanding your organisation’s approach can give you valuable clues about how your role might evolve. The three options you have In my view, every professional can choose to approach this transition in one of three ways. 1. Ignore it The first option is to clap your hands over your ears, shout "la, la, la" and pretend it’s not happening! I know. It can be overwhelming. With new tools appearing every week, constant updates, and a sense that everything is moving so quickly, it’s out of control. The reality is that AI isn't going away, it's going to continue to evolve at a rapid pack and ignoring it will only increase the risk that you’ll be impacted. 2. Adopt and adapt The second option is to adopt the tools and adapt to the changes. This means building AI literacy as a basic professional skill. Think about how tools like Microsoft Word, Excel, or PowerPoint gradually became standard expectations in most workplaces. AI will follow a similar path and become part of how most work gets done. “AI won’t take your job. Someone who knows how to use it will.” Jensen Huang, CEO of NVIDIA Professionals who stay curious, experiment with tools, and adapt to new ways of working will be far more valuable and employable into the future. 3. Embrace and lead The third option, the one that offers the greatest opportunity, is to embrace the change and help lead it. Rather than waiting to see what happens, you can start exploring how AI might transform your field and be proactive in leading the transition. Ask questions like: How could AI improve the way work is done in my industry? What tools could create a step-change in productivity or outcomes? What needs to happen for the outcome to be a positive one for people? Professionals who take this approach can position themselves at the forefront of change rather than being at the mercy of other peoples' decisions. The opportunity in front of you While there are certainly risks associated with AI, there's also an enormous opportunity in many fields. The people who thrive will be those who are curious, engaged, and think strategically about where they're heading. The sooner you start thinking about and acting on what it means for you, the more options you will have. Want help thinking this through? If you’re feeling uncertain about how AI might impact your role, industry, or career direction, you’re not alone. These are exactly the conversations I’m having with many mid-career professionals right now, and it's the ideal time to review what you want and define your career direction. If you’d like my help to to explore your options and think more strategically about your next steps, please book a free call. https://annablack.as.me/careerchat Together we can explore: How AI may affect your field and where the risks and opportunities sit for you How you could strengthen your position for the future, and How you could find the best way forward for you. Book a time here: https://annablack.as.me/careerchat

Why most career change resolutions fail (and how to make 2026 the year it actually happens) | Anna Black, Career Counsellor, Strategic Career Planning

This time of year can be a total blur. Between the deadlines, events, and end-of-year overwhelm, it’s easy to lose focus, and even harder to make decisions about your future. You might feel stuck in a holding pattern - too tired to think clearly but still carrying the weight of uncertainty about your next move in your career. I’ve had so many conversations recently with professionals who are feeling flat, disconnected, or on the verge of burnout. And while this season can be draining, it can also be an opportunity. A moment to pause, regroup, and take one or two small but meaningful steps. In this blog, I want to offer three things I’m encouraging my clients to do right now - small, practical actions that can help reduce the noise, lift some pressure, and bring simplicity and focus as you close out the year. 1. Be honest about where you’re at Many of us have an inner voice that saysyou should be doing better... You should be more productive, more organised, more positive. You should have already worked out what’s next. But pushing through isn’t always the answer, especially if your energy is low. It’s okay if your focus has slipped. It’s okay if you’re tired. The end of the year often reveals what’s been simmering under the surface for a while. And being honest about how you’re feeling is the first step towards restoring your energy. This might mean acknowledging that your workload hasn’t felt sustainable. That your head feels full. That you’re avoiding decisions because you don’t have the space to make them confidently. None of that means you’ve failed. It simply means you’re human. 2. Focus on what’s in your control One of the reasons this time of year feels so overwhelming is because so much of it sits outside our control. Calendar commitments, end-of-year deadlines, and last-minute tasks or events, coming from others. When we feel overwhelmed, it’s easy to try to control everything. We over-schedule, over-commit, and over-think in an attempt to get ahead. But the price we pay for this, burning through our energy is huge. Instead, I encourage you to separate what’s in your control from what’s not. You may not be able to change your environment or workload right now, but you can: • Say no to things that aren’t necessary • Step back from the pressure to plan everything before January • Choose a smaller, more manageable step instead of chasing the “perfect” next move This kind of reset helps create breathing space which leads to increased mental capacity and better decision-making. 3. Choose one small step that you’ll thank yourself for later Many people reach this point in the year and think, “I’ll deal with everything next year.” That’s understandable. But deferring creates its own weight. You don’t need to do everything now, but choosing one small step can shift how you feel heading into the break can set you up for success down the track. That step could be: • Clearing your calendar of anything that isn’t urgent • Making a note of one change you want to explore in the new year • Registering for something that will support you when things slow down It doesn’t have to be dramatic. It just needs to support you. A guided reset for when you have the mental space If you’re like me, when you wake up on the 26th December and realise the holiday madness is over for another year, you feel lighter. You can breathe more deeply, settle on the couch with a coffee and let your mind wander for the first time in weeks. I love this precious window of space in the year, as it gives me the opportunity to be a little selfish. To think about my life, to play with ideas for the future, and set some gentle intentions without the pressure of the traditional new year resolution-setting. If you like the idea of getting my guidance during this time I’ll be running New Chapter, a free, five-day guided reflection series to help you reset, realign and think more clearly about what’s next. Each day from 26–30th December, you’ll receive: • A short audio message from me • An activity to help you reconnect with what matters It’s designed to be gentle, grounding, and useful. No pressure to solve everything, just a space to start fresh. You can register here: Join New Chapter. You don’t need a full strategy to finish the year well. You just need space, and one or two small steps that lighten the mental load and help you feel more like yourself again.

Lately, I’ve noticed something really worrying. So many people I’ve spoken with are exhausted. Mentally, emotionally — they’re hanging on by a thread. Perhaps it’s the time of year. The sprint to Christmas always brings a level of chaos. But this year feels different. More acute. More chronic. And it’s showing up in so many of the conversations I’m having. If you’re dragging yourself through the workday, wondering when you stopped enjoying what you do, you’re not alone. Burnout has become so common, but here’s the thing we rarely talk about: It’s not just about workload. Yes, being overworked plays a role. But the real reason burnout runs so deep for many mid-career professionals is something less obvious - and more challenging: Misalignment. Why you might be feeling close to burnout You might be brilliant at your job. You’ve worked hard to get where you are. But if your work isn’t a fit, you’ll feel it. And over time, it’ll wear you down. Here’s what misalignment can look like: • A disconnect between your values and your workplace culture • A gap between what you’re doing day-to-day and the activities that truly energise you • Working in a field or industry that you’re no longer interested in (or never were) • Feeling like your job doesn’t reflect your purpose or personality When just one of these is off, it starts to chip away at your energy. When two or more are misaligned, you’ll feel a deep sense of dissatisfaction which can lead to chronic stress. You can be good at something - even praised for it - and still get burnt out. That’s often because you’re spending your days using what I call burnout skills : the skills you’ve become great at over time but never enjoyed. They drain you. Quietly, steadily. And if you’ve been doing them for years… well, no wonder you’re exhausted. Why some people seem immune to burnout You’ve probably met people who work long hours, take on side projects, study part-time, volunteer... and somehow, they always have plenty in the tank. What’s their secret? Their work is aligned. Their energy isn’t leaking out through constant internal conflict. What they do matches what matters to them. It plays to their strengths. It means something. They’re fuelled by purpose. In contrast, someone working a standard 38-hour week in a job that bores them, feels pointless, or has a toxic culture that conflicts with their values? That person can be on the edge of burnout even if their calendar looks manageable. Burnout isn’t only about the number of hours you have to put in. It’s about the quality and alignment of the work. The role of uncertainty in burnout There’s another layer that’s compounding the stress people are feeling right now — and that’s uncertainty. In today’s world, we’re facing constant change. Industry disruption. Organisational restructures. AI reshaping roles. Redundancies. The world of work is shifting at an unsettling pace. When the future feels unstable, we tend to go into one of two modes: • Denial - pushing through, pretending it’s all fine • Control - overanalysing, overplanning, and overworking in an attempt to feel safe Neither of these are sustainable. And both drain your mental and emotional energy, fast. Trying to hold it all together when you feel uncertain about your role, your value, or your future is a job in itself. The importance of your “opposite world” There’s a concept I love from Nick Petrie’s work called your ‘opposite world’. It’s about building something into your week that’s the opposite of your work — something non-competitive, absorbing, and grounding. Some examples are: gardening, pottery, hiking, yoga, reading a novel, or playing a musical instrument. These activities have the ability to disconnect you from your workplace, the external noise, and the uncertainty you feel. They don’t just help you relax - they protect you from tipping into burnout. And when you combine that with understanding your values, your priorities and your needs, you you can regain control in the most powerful way: by designing a career that fits. What you can do next If this is resonating, the answer isn’t to keep pushing through. It’s to get curious. Ask yourself: • What part of my work is misaligned? • Where/when do I feel most energised? Where/when do I feel drained? • If nothing changed in the next 6 months, how would that feel? Sometimes the best plan is a new career direction, but not always. Many of my clients choose to craft their current role into a better fit (we call this ‘job crafting’) or commit to a passion project on the side. You don’t have to have it all figured out immediately. But you do need to start. If you're not sure where to begin, I’ve created a free quiz that helps you assess how well your current role matches your personal blueprint - your values, strengths, interests, and motivations. It’ll show you what’s working, what’s not, and what you can do next to feel more aligned and less overwhelmed. Take the Career Match Quiz Burnout doesn’t mean you’re broken. It might just mean you’ve outgrown your current path.

There’s a quote I love and share often “The contents of a jar can’t see what’s on the label”. - Blair Enns It’s a simple metaphor that illustrates why it’s so difficult to see ourselves objectively. In the career context, we undervalue our own skills (believing everyone can do what we can do), we’re blind to our unique strengths, and we dismiss the interests that energise us as ‘just hobbies’. This is why working out your career direction on your own can feel impossible. You can’t see what’s on your own “label.” How a career counsellor will help you see what you can’t As a career counsellor, my role is to provide that external perspective. I ask strategic questions, and notice the subtle shifts in energy when people talk about what lights them up. I see the patterns in their experiences - the skills and strengths they return to again and again without realising it which holds the key to what they have to offer. I open their eyes to what motivates and inspires them, connecting the dots between what they’ve done and what they really want. Without that external view, it’s easy to get stuck in unfulfilling work, and a never-ending loop of analysis. It’s a recipe for indecision and years of wasted opportunity. How career counselling uncovers the common threads in your interests and passions When I work with clients, I often see repeated themes in the stories they tell. Someone might talk about projects they enjoyed, roles they thrived in, or even hobbies that brought them joy. On their own, these things can feel unrelated. But from the outside, I can see the common threads that tie them together - it could be history, human stories, wellbeing, or conserving the natural world. Career counselling creates space for forgotten interests to resurface. Perhaps you played piano as a teenager, or always had a niggling desire to open your own cafe or write novels, but dismissed it as impractical. These clues can point to what energises you. By giving them attention and unpacking what lies beneath, you open up the range of possibilities to bring them to life in practical ways. How a career counsellor helps you validate what’s important On your own, we almost always dismiss our passions and talk ourselves out of new directions which don’t fit society’s definition of practical or realistic. My role is to help you validate those parts of yourself that are outside of this ‘sensible’ box, and see them as important. That validation is powerful - it allows you to take yourself and your ideas seriously. To test them, properly evaluate them, so you can make a confident decision about whether they’re worth pursuing – the decision that’s best for you. Case study: What a childhood dream revealed about career direction With one client I uncovered a childhood dream that he had dismissed years before. When he was young, he had wondered about being a firefighter, like his grandfather. On the surface, it seemed unrealistic. He had young kids and family commitments, and the training and role requirements of the fire service meant joining simply wasn’t possible. So, we dug deeper. We explored what it was about the fire service that was appealing. What was driving him? What would he get out of being a fire fighter? What boxes was he trying to tick? It turned out, that it represented service to the community, physical challenge, and being outdoors. By identifying those underlying motivations, we were able to explore a whole range of career options that would capture the essence of what mattered most to him – from working in sport, community services and a range of other possibilities. He ended up finding a local government role in community security services that’s a great fit and also works well for his family. Taking the next step with career counselling I know firsthand how difficult it is to figure out your career path alone. I spent seven years stuck in a career that didn’t fulfil me, searching endlessly for answers (and getting nowhere). It was only when I worked with a career counsellor myself that I realised this was the work that ticks all the boxes for me. The guidance gave me clarity and certainty about the work that’s the best fir for me, and set me on the path to creating my own career counselling practice. If you’re stuck, dissatisfied, or unsure of your next move, you don’t have to do this alone. Career counselling gives you the guidance, the structure, and that critical external perspective to uncover a career that gets you jumping out of bed in the morning. If you want clarity and confidence in your next step, join me for my free masterclass: “Find the Career You Love in 2026”. Happening on Monday 27 October, 7–8.30pm AWST / Perth time. I’ll walk you through my proven process for finding a career that truly lights you up. Register here.

If you’ve ever found yourself scrolling endlessly through job ads, hoping to find a whole new career path that fits you like a glove, , you’re not alone. I know this because I did exactly that for seven years.

If you’re a professional considering a career change, you’ve probably asked yourself: “What skills do I have that will transfer into something new?”

The CloverTM Model enables you to define your preferences in four aspects of career; Tasks, Environment, Field and Motivation then used as a blueprint to align your work to, creating a sense of satisfaction and fulfilment – a career that ticks all the boxes.

No doubt you’ve heard the term ‘forever home’, meaning t he house you love so much, you can’t imagine wanting to live anywhere else. Well, what if you could find your ‘forever career’ ? This translates to the career that lights you up. So much so that you’ll never want to retire. The sad thing is most people never even consider this idea. We're conditioned at a young age to believe that work is something we have to endure. It's sold to us as a non-negotiable, long, hard slog that we're locked into until close to 70 when we've finally earnt the right to retire and do stuff we enjoy. What a soul-crushing way to live! Annie Dillard once said, “How you spend your days is, of course, how you spend your life.” And, of course, she’s right. Our lives are made of years, made up of months, made up of days. And every single day is a small part of how you will have spent your life when you look back. The scary thing is that the days tick by. Quickly. When I first read that quote around 15 years ago, it hit me like a brick. I had the sudden realisation that I was waiting for life to happen for me. And that the life I wanted sometime off in the future wasn’t going to magically create itself. My life was happening now! And I was not in the driver’s seat. Now let's fast forward to a few months ago, I was sitting outside our villa at a holiday park sipping my morning coffee and enjoying the warm sun on my face when our friend shared their goal to retire by 55. He turned to me and asked “When do you plan to retire, Anna?” I didn’t have an answer. I paused for a minute then said, “I don’t think about retirement because I don’t actually want to retire” I have my ‘forever career’. I love my work 90% of the time (I won’t pretend I don’t occasionally have ‘those days’) so why would I stop? In my experience with over 240 professionals, the only things standing in the way of finding your ‘forever career’ are being aware that it’s possible - which I'll show you here, and figuring out what your 'forever career' is and how to make the career change. I have many stories of my clients who’ve achieved satisfaction, like Paula , who changed career from Operations Manager in a small air-conditioning business to Sales Manager for Wealthi, in property investment David , who found a new perspective on his Health and Safety role and is building a portfolio of passion projects in writing and connecting others through art and nature, and, Tim , who's shifting career from geology to consulting and teaching. And you’re welcome to check out many more examples of how my clients have changed careers in my Google and LinkedIn reviews. You can see that it’s absolutely possible. So the real challenge is figuring out what you truly want; what your ‘forever career’ is and the best way to make the change. The good news is, once you know what it is, the pull towards it becomes stronger than the fear holding you back. The next step becomes obvious, and you’ll start moving forward like you’re on autopilot. And the fear? It'll fade away. Clarity is powerful. And, in case you're wondering, here’s how you can achieve it for yourself. I break it down into six steps, in my Define Your Future™ career change system. It's counter-intuitive but simple. Define Your Future™ career change system (aka how to change to your ‘forever career’ in 6 simple steps) Step 1: Explore What Makes You Tick You’re a unique mix of values, interests, strengths, and personality. To find a career you love, you need to understand these things deeply. What are you interested in? What do you enjoy? What energises you? My Clover™ model helps you answer these questions and map out your blueprint for career satisfaction on a single page. This is the critical foundation for getting your career change right first time. Step 2: Define Your Ideal Work If someone asked, “So what do you want to do?” would you have an answer? Most people don’t but this is what we define in this step. It has the power to open doors. I’ve seen clients land amazing opportunities just by clearly articulating an answer to this question, even at a backyard BBQ! Step 3: Brainstorm All Possible Options Here’s where you uncover all the potential career options that could be a fit for you. We use four specific methods, and tap into the most up-to-date data sources, AI methods, and LinkedIn (with its membership base of over 1 billion users). We leave no stone unturned, and we’ll uncover options you never even knew existed! Step 4: Evaluate Objectively Here’s where we assess the options and see how they stack up against each other. Comparing them, ‘apples with apples’ you’ll see how many of your boxes each idea ticks. In this step, something magical happens – most of the options will fall away and the best fit career will reveal itself. Step 5: Decide and Design With clarity and confidence, you decide on your path forward and set to designing your career to create the lifestyle you want. We look at different ways of transitioning, combining roles, and making sure your career works for you (even if your needs change over time) so you’ll be totally in-sync, not making more sacrifices. Step 6: Take Action Once you’ve found your direction, and defined how you’re going to make the career change, the next step is to simply put it into a plan of action. Noting down exactly what you need to do, and how you’re going to do it, so you can focus all your energy on moving forward and making it a reality. You’ll see how the momentum builds fast when you’re aligned and excited! So that's the process for creating your own career change. Having guided over 240 mid-career professionals to more satisfying futures, I can tell you it’s a lot more simple than you think. When you break down each step into bitesize pieces and follow them one by one, you really can’t go wrong. So ask yourself. If you spent your remaining days, months and years of your life doing what you’re doing now, How would you feel about how you spent your life? Is it time to find your ‘forever career’? If this resonates with you... if you’re tired of feeling stuck, and you know there’s something more out there, I’ve created something to help you. 👉 Join me for my free online workshop where I'll walk you through the Define Your Future™ system in more detail, and show you exactly how to start mapping your own path to meaningful, energising work. Then I'll invite you to book a time to talk to me directly about how you can achieve this for yourself. Your ‘forever career’ is waiting. Let’s find it.